🕳️ Rabbit Hole to Clarity

Focussing on crypto has led me to my ultimate business play

Hey there 👋,

I’ve just spent 6 months down a very deep crypto rabbit hole.

This typically happens every 4 years, with the Bitcoin cycle, and it happened early this time.

After climbing my way back out, I came to the realisation that building a network in another industry (web3) when I’ve spent the last 10+ years building expertise and a name in another one (online business/web2) is not exactly +EV.

X seems to agree with me, as even though I’ve posted almost nothing but crypto over this period, my reach has been terrible. Yet when I post about, for example, beehiiv (who just raised a Series B, happy to have got in at the A!) it quickly gets hundreds to thousands of views.

So I’m very glad I didn’t sell Digital Asset Investor as will soon start to leverage this as a top of funnel into a different way to buy and sell digital assets (domains, websites, newsletters).

I will be bringing what I’ve learned from trading NFTs for many years, to make this a web2.5 play, fitting in with the tagline of this newsletter.

To focus on this, I will now be selling This Week In Solana.

And to cashflow this, I’ve got Letter Operators running again with a new Newsletter Funnel package that me and Maciej are fulfilling for an awesome client.

The next time you hear from me may be an announcement!

Cheers

ps The Patey Club discord community is becoming active again, with channels on newsletters, websites, domains and crypto. It’s now up to 60 people with a hard cap at 150 (Dunbar’s number) - if you’d like an invite just hit reply.